Saturday, 5 May 2012


I posted my final project on YouTube which is another way for my target audience to view my work. Making me more of a prosumer. This enables them to leave comments, it also means that by using YouTube my work can be viewed by people from all over the world. Of course looking back at my initial ideas for the video  certain aspects have changed during the course of filming. Such as filming near all the elements and actually shooting a performance.
“The presence of women is often solely for the purposes of display and the purpose of this display is to facilitate a voyeuristic response in the spectators, which presumes a male gaze, regardless of the actual gender of the spectator i.e. a powerful and controlling gaze at the female, who is on display and is, therefore, objectified and passive” – paraphrasing Laura Mulvey (1975)
My main product in fact rejects the male gaze as at the end of the video, the protagonist turns a camera towards the audience and in fact gazes upon them instead.
“Often, music videos will cut between a narrative and a performance of the song by the band…Sometimes, the artist…will be a part of the story, acting as a narrator and participant at the same time. But it is the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it.” (Steve Archer, 2004)

My main product goes against this convention as there are performance elements but the identity of the band is hidden so it links more with the narrative. Therefore, the guitarist does not lip-synch either as there face is hidden.

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